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The Ella Moss collection was founded by designer Pamella Protzel Scott. Pamella, also known as “Ella” joined forces with Moise Emquies of Mo Industries, also known as “Moss” to create the famous fashionable and casual Ella Moss brand. Instantly the clothing was a big success when Sarah Jessica Parker sported a white and green striped Ella Moss dress as Carrie Bradshaw on the legendary show, Sex and The City. Known for classic simple shapes and wearable cottons, Ella Moss has developed a strong celebrity following including Gwenyth Paltrow, Cameron Diaz and Liv Tyler. Feel like a celebrity at honey, with new items from Ella Moss.